Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales:
Online sales were up a healthy 15.9 percent, with consumers pushing the average order value (AOV) up from $170.19 to $190.80 for an increase of 12.1 percent. [more here]
Looking at a retail affiliate program I manage, and comparing the actual affiliate-referred daily sale volumes we have noticed as much as a sixfold increase in sales starting as early as Tuesday (November 23, 2010), and the performance is still improving:
Comparing the Black Friday 2010 sales volumes to those in 2009 we have registered some 22% sales increase (from the same affiliates as in 2009) this year.
What are you registering in your affiliate marketing campaigns?