Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better conversions (sales, leads, subscriptions, sign-ups, etc) — to go with the better performing page (or page element).
If you’re in online marketing (either as an online merchant, affiliate, or any other type of digital marketer) you must be testing.
Today I’d like to bring you a list 10 popular testing tools that will help you test the different versions of your landing pages (some of the below tools are free, while others are quite affordable):
- Google Website Optimizer – http://google.com/websiteoptimizer/
- Visual Website Optimizer – http://visualwebsiteoptimizer.com/
- LiveBall – http://ioninteractive.com/liveball-landing-page-software/
- A/Bingo – http://bingocardcreator.com/abingo
- PickFu – http://pickfu.com/
- Vertster – http://www.vertster.com/
- Unbounce – http://unbounce.com/
- Sitespect’s A/B Testing – http://www.sitespect.com/
- Five Second Test – http://fivesecondtest.com/
- Vanity – http://vanity.labnotes.org/
If I have missed a tool that must be mentioned here, please do post about it in the “Comments” below.
9 thoughts on “A/B Split Testing: Definition and Popular Tools”
I think “Vertster” go to Pickfu via vertster link. Nice list by the way thank you.
Good catch, Deniz, and that is fixed now. Thank you!
That’s a great list. A couple of months ago I created a tool for checking the statistical significance of an A/B split test. It’s nowhere near as complex as the other apps on your list, but it might come helpful.
Very interesting tool, Karol, and thank you for linking to it here too.
There are SO many out there and more popping up all the time. We’ve got a pretty good list at WhichTestWon: http://whichtestwon.com/techguide
Thanks for sharing these!
Have you looked at Optimizely? It’s an awesome tool!
Natalie, I’m a big fan of WhichTestWon.com, but didn’t know you have that list up. Thanks for mentioning it.
Dave, no I’ve never heard of Optimizely. Thanks for mentioning it. Off to check it out…
I am a big fan of Visual Website Optimizer. It’s a great tool and so straight forward. It really saves my time and I still can believe that even small tweaks can make such a huge difference in conversion- rate. Thank you for the list, Geno
You’re most welcome, and thank you for your feedback on Visual Website Optimizer, Mags.