My first comprehensive affiliate program management “how to” manual is coming out just a month . The book will be a part of Wiley/Sybex‘s famous An Hour a Day series, and the title is “Affiliate Program Management: An Hour a Day”.
On the left you may see the book’s cover (thank you, Alex Betinski for working with me on it), and below is some basic info on it:
- Pagecount: 456
- Preview: 50+ pages here (under Excerpts)
- Publisher: Sybex/Wiley
- Author: Geno Prussakov
- Foreword: Bryan Eisenberg
- Availability: 3/28 on Wiley.com and Sybex.com | shortly thereafter on Amazon.com where you may already pre-order it | 4/18 – most brick & mortar book retailers
- Official site: AffiliateProgramBook.com
I know, one of the first questions that comes to your mind is “Who is this book intended for?” With this in mind I answered the question in the book, and did it in the following way:
Who Should Read This Book
Almost anyone involved in digital marketing will benefit from reading this book. However, since it is primarily intended to help you create and manage your affiliate marketing program, its target audience would falls into three basic groups:
- Business owners whose companies are either already online, or looking at developing an online presence, and benefiting from digital marketing.
- Marketing professionals working in or with companies which that are actively interested the digital space (for example, ones that have websites targeting prospective customers, or are interested in launching web marketing campaigns with the purpose of making sales).
- Affiliate program managers — new and seasoned — who will pick up a lot of tips and information on how to build and run fruitful affiliate marketing campaigns.
- Finally, while although this book is primarily focused on affiliate marketing as a method of generating sales for online advertisers, affiliates should also find it of interest. After all, unless you know what makes up a good affiliate program, how would will you be able to tell a good one from a bad one?
What should you expect from the book? Let me answer this one with yet another quick excerpt:
What You Will Learn
Affiliate Program Management: An Hour a Day is written as a step-by-step manual on the effective use of affiliate marketing to advertise your online business, and generate new sales. The book will help you launch and build a successful affiliate marketing program, walking you through every aspect of affiliate management. I have organized it in a way that helps you learn the ropes of affiliate program management by spending approximately 1 an hour a day on each task.
The chapters are structured in fashion that will walk you all the way from the an introduction to affiliate marketing to advanced affiliate program management and analysis.
Here’s also the book’s Table of Contents:
Part I: History, Terminology & Introductory Remarks
1 Understanding Affiliate Marketing
Part II: Month 1: Pre-Launch Research & Analysis
3 Week 1: Perform Competitive Market Analysis
4 Week 2: Understand Tracking & Reporting
5 Week 3: Evaluate Program Management Options
6 Week 4: Finalize Payment Model(s) and Cookie Life
Part III: Month 2: Setting Your Affiliate Program Up
7 Week 1: Develop Creative Inventory
8 Week 2: Datafeeds, Coupons, Plugins
9 Week 3: Research & Develop Program Policies
10 Week 4: Final Brushstrokes
Part IV: Month 3: Program Launch & Affiliate Program Management
11 Week 1: Launch the Affiliate Program & Recruit
12 Week 2: Plan Your Affiliate Communication
13 Week 3: Program Management
14 Week 4: Affiliate Motivation
Part V: Month 4: Advanced Management & Analysis
15 Week 1: Study & Learn to Deal with Fraud
16 Week 2: Master Affiliate Program Analytics & Optimization
17 Deadliest Mistakes to Avoid
18 Affiliate Program Promotion Ideas
Affiliate marketing is a dynamic industry. With this in mind, I plan to be blogging on affiliate program management questions (and how what I’ve covered in the book applies today) at the newly started book’s companion site in the coming days, weeks, months, and years. Also, we’ll make sure that new editions of the book come out on a regular basis (to keep things fresh and updated).