Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d like to announce the results of that poll.
According to the current distribution, the top 5 pieces of program information that affiliates want to hear about:
1. Commission/payout info
2. Merchant info & competitive advantages
3. Bonuses & performance incentives
4. Tools & creatives (banners, widgets, feeds)
5. Statistics (AOV, EPC, conversion, reversals)
Naturally, the top priorities are centered around the details pertaining to how much an affiliate can expect to earn from the program (commission/payment details, bonuses, performance incentives, EPC, conversion and reversal rates, etc), as well as on the things that will help them make money with the affiliate program (merchant’s competitive advantages, affiliate program tools, etc).
Interestingly enough, cookie information didn’t even make the top 7 list, finishing only 8th. For more details (or to add your vote as an affiliate), see the poll here.