In one of the affiliate programs we manage through Affilinomics we’ve had a new affiliate email us the following question:
Is there a website you can refer me to, in order to help me feature your products better?
A seemingly easy-to-answer question (just send her to a few links to good blog posts by other affiliates, right?) can lead to consequences that you do not want.
There are two ways to reply to this type of questions:
Wrong way: Illustrate how other successful affiliates are promoting you by sending her URLs to their websites (unless, of course, you have prior permission from these affiliates as I did here). Why is it wrong? Because all affiliates compete against each other, and when an affiliate program manager starts showing any one (or even a group of affiliates) successful campaigns of another affiliate (again, without their prior permission) this is not right.
Right way: Educate them without giving out sensitive information. Here are just a few ways to do so:
- Have an affiliate program support website with a detailed FAQ section to which you can refer them [see this example].
- Remember to devote a separate section of the support site to the types of marketing may work well for affiliates aboard your program [as done here].
- Maintain an affiliate program blog within the above-mentioned support website [example here].
- If you have content that affiliates may use to marketing your product/service [as here], guide them to this content, making sure they understand to modify it.
- If you publish your customer-centric newsletters and promos online [like here], make sure your affiliates know where to find it.
- Finally, dynamic (i.e. real-time) lists of bestsellers, hottest deals/discounts, and other information that can be used by affiliates to market your product/service is always good too.
Good luck working with your affiliates, and if you can think of anything else (whether as an affiliate, or as a merchant with an affiliate program), please do chime in with your comments below.