It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first:
Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine]
There are a number of experts in the field who are quite active on Twitter; and today I’d like to bring you the list of the eleven — arranged by the number of Twitter followers at the time of this post — who, in my opinion, are worth following on the subject:
- Kristina Halvorson — CEO of Brain Traffic, a content strategy consultancy. Author, Content Strategy for the Web. Mom. Minnesotan. Indisputable authority on the subject of content strategy.
- Erin Kissane — Editorial and content strategist. Reader. Writer. Author of The Elements of Content Strategy.
- Karen McGrane — Content strategist and user experience designer with 15 years of experience making big, complicated websites. Managing Partner, Bond Art + Science. Teaches design management in the Interaction Design program at SVA.
- Margot Bloomstein — Appropriate, Inc. brand and content strategist. “Loves ’em dashes, dogs, travel, and the Singers-Songwriters Collection.”
- Colleen Jones — Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content. Changing the world bit by content bit.
- Rahel Anne Bailie — Content strategist “devising content strategies for business impact”, focused on “performance improvement for communication products”.
- Diana Railton — Corporate communications, specializing in web communication and content strategy, director of DRCC.
- Rebecca Lieb — Former vice president at Econsultancy, SEO and content strategy expert. Rumor has it, she’s writing a new book on content marketing, which is coming out in fall 2011.
- Trevor Stafford — Senior content strategist, Communitech. Geek. Polymath. Word herder. Verb hurler. Ozymandias. Ambiturner.
- Chris Moritz — Interactive content strategist who loves content marketing and great UX. Making it happen at Campbell Ewald in Warren, MI.
- Richard Sheffield — Author of Web Content Strategist’s Bible, blogs at ContentStrategyWeblog.com.
As always, if I have missed someone who should be mentioned here, please do chime in with their name and Twitter handle (using the “Comments” area below).