As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are:
1. No link to affiliate program on main merchant site — Seems pretty straightforward, doesn’t it? If you have an affiliate program, you want to link to the sign-up page from your main website. Well… Many merchants either forget to place that link on their main site, or tuck it in so deep that it’s nearly impossible to find.
2. No active affiliate program support channel — Many merchants that have an affiliate program, and even manage it, lack vocality. Every affiliate program must have an all-encompassing (read: including point of reference, Twitter, Facebook, forum presence, etc) program support channel that affiliates can turn to (be it actively, or monitoring from a distance).
3. Abundance of leaks — From non-trackable phone number, to AdSense units, to banners of other merchants… leaks are still a widespread problem. Merchants shouldn’t expect serious affiliates to invest
their time, effort and/or money into promoting them until the leaks on their site(s) are taken care of.
Whether you’re reading this as an affiliate, or merchant, affiliate network rep, or program manager… if you have something to add, your feedback is valued, as always. Please use the “Comments” field below to add your thoughts, opinions, observations.