Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program they haven’t done much to prevent unwanted affiliate activity, and as a result, they’re now losing money (big money, I should add).
It doesn’t have to be that way! There are both good tools (see some examples here) and methods that help affiliate program managers detect and fight affiliate fraud, and coincidentally my newest FeedFront Magazine article is devoted to this very topic:
This particular issue of FeedFront (issue #15) is going to be distributed at Affiliate Summit East 2011 (that’s happening in less than 3 weeks in New York City), but you may already read (and download) it online here. My article on affiliate fraud prevention may be found on page 32.