On Friday last week, Susan Payton has published an interesting (and important) article at Small Business Trends, entitling it The War Against Affiliate Marketing Continues. She started it with: “it seems to keep getting harder to run your business, thanks to companies that don’t want to support affiliate marketers”, and then went through 3 things:
- Google said they didn’t like “thin” affiliate marketing sites [more here]
- Amazon (and others) terminated affiliates over the affiliate nexus tax
- MailChimp announced affiliates are now “personas non gratas” [more here]
All of these are real problems, and I appreciate Susan drawing people’s attention to them. However, the more I think of these, the more I wonder — is this really a “war” or more of a “business as usual”? Are these obstacles (conditions that “impede progress or achievement“) or challenges (“threatening, provocative, stimulating, or inciting” circumstances)?
Some will say “both”. To me too, but more than anything else, I believe them to be challenges, or surmountable obstacles, and conditions that, when dealt with, can really make us stronger: both as an industry, and as individual businesses.
Not that this doesn’t make it all akin to a “war” though…
As always, the “Comments” are all yours.