My immediate reaction was:
What better plea for sensible affiliate management could there be?!
however paradoxical, in a nutshell, is as follows:
(a) affiliates want to market merchants (being compensated on post-pay basis!),
but (b) merchant’s/advertiser’s actions are actually preventing it.
But I reached to both Joe and Tricia, and asked them if they’d like to add anything to the above-quoted tweets; and here are their replies:
Joe Sousa, owner of NFL-Football-Jerseys.com, elaborated:
Basically I am trying to get a new site set up in a niche I haven’t worked in before and I keep getting denied by merchants since the sites in my profile doesn’t match that niche.I am getting responses like:Thank you for emailing regarding your Affiliate application. Our policy for approval is that a website must contain content related to our product or our demographic. Currently your website does not have any content at all. If, after adding relevant content, you would still like to become an affiliate, please feel free to re-apply and we will reconsider your application at that timeandBecause you submitted for XXXXXX.com We are happy to approve website with valid content to our brand.With both of these merchants I sent an explanation when applying for the program, got declined, sent an email asking why, and am now trying to explain that I can’t really build a site with any relevant content without being approved for their sites (datafeed based sites mostly). They want me to have a site before I get approved. I want to be approved before I build a site. Kind of a chicken or the egg type of situation.I have the domains ready to go on these. But without access to the datafeeds I can’t really get started.
Tricia Meyer of Sunshine Rewards summarized:
Affiliate marketing is most successful when the affiliate and merchant work together in a way that is beneficial to both sides. When one side pulls too much, the other side then gets too little. Merchants have to understand that balance and work with us toward it.
Unfortunately, scenarios when merchants and/or affiliate program managers hinder the development of their own program aren’t that uncommon. Are you guilty of being an obstacle to your own affiliate marketing program?