I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately.
So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings [like Google for example]. But here is what we see for those that do publish the figures that so many are interested in:
- Revenue – $43,944,000 (vs $39,794,000 in Q4 2011)
- Cost of revenue – $4,656,000
- Gross profit – $39,288,000
- Operating expenses – $10,913,000
- Segment income from operations – $28,375,000
- Revenue – $149,527,000 (vs $139,409,000 in 2011)
- Cost of revenue – $17,546,000
- Gross profit – $131,981,000
- Operating expenses – $40,631,000
- Segment income from operations – $91,350,000
2012 Growth Data:
- 31% year-over-year (YoY) growth
- Thanksgiving Day: 54% YoY growth
- Black Friday: 31% YoY growth
- Cyber Monday: 37% YoY growth
- Net sales: SEK 2,307.7 M (vs 2,612.7 M in 2011)
- Gross profit: SEK 541.5 M
- Operating profit: SEK 0.0 M (vs 127.1 M in 2011)
- Adjusted* operating profit: SEK 36.3 M (127.1)
a) TradeDoubler is a Swedish company. Hence, the SEK for currency. Per Oanda, SEK converts into USD at ≈0.155.
b) *Adjusted for change-related costs and write downs of intangible assets
If you have seen any other 2012 data on affiliate networks’ earnings (either the above-mentioned ones, or other networks out there), I would really appreciate you sharing the respective links in the “Comments” are below.