The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20.
This will be my 10th Affiliate Summit, and the 9th at which I will speak (see the links to the other ones here). The topic of my ASE13 presentation is conversion optimization of affiliate traffic. It will be a solo presentation — entitled Affiliate Program Performance – a Shared Responsibility — which will take place on Monday, August 19 between 2:00pm and 3:00pm.
As I have pointed out repeatedly thoughout the years, the responsibility for conversion of affiliate-referred visitors, is always a shared one: “(i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert” [more here]. Durning my ASE13 presentation I will spend time covering real-life cases, offering practical “how to” knowledge to help advertisers increase conversion of their affiliate-driven traffic.
I already have plenty of thoughts in mind (and some 80% of my presentation is already put together), but today I’d like to ask you:
Question: What have you found to be the most effective methods that merchants (or advertisers) can implement to improve the conversion of their affiliate-referred visitors?
Whether you are an affiliate, merchant, agency, or an affiliate manager, I would really appreciate it if you could share your thoughts on the subject right under this post.
Prizes: I will give away two Networking Plus Passes (formerly known as Gold Passes) which are currently worth $549 each.
Important: To allow the time for your travel/lodging arrangements, the deadline to submit your comment is Friday, July 19 (of course, you’re most welcome to comment after this date too, but those “submissions” won’t qualify you for the draw). I will announce the winners no later than July 23, 2013.
Many thanks in advance for your ideas.