Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source].
While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source].
With under 50% of online buyer penetration among Internet users, the country’s eCommerce sector still has a long way to go to catch up with the UK, Germany and France, but as mentioned earlier this also represents a tremendous opportunity for eCommerce growth.
Amidst this, I am honored to be invited to speak at OMWeek, a new concept by OMExpo, seeking to dedicate a week to “the most innovative areas of marketing” — affiliate marketing included — devoting a day to each.
You may have already seen this Tweet earlier this morning:
@ePrussakov inaugura el #PerformanceMarketingDay, envía tus preguntas sobre y él las responderá en #OMENews para ti http://t.co/nIQtwA6Zgr
— OMExpo (@omexpo) July 26, 2013
On November 6, 2013, I will keynote OMWeek’s Performance Marketing Day in Madrid, the capital of Spain.
If you are based in Spain, or nearby countries, I hope to see you there. Besides the already-traditional book giveaway (after my speech), you will gain practical/actionable advice on how to improve your affiliate marketing efforts. Unexpected parallels to be expected too.
If you want me to speak at your show, see my availability here.