Affiliate Program Health Checklist: Free Comprehensive Evaluation


IMPORTANT: If you’re a competing agency or intend to submit fake data, don’t bother reading on.

The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years, we couldn’t help but take note of the commonly reoccurring mistakes, areas of weakness, and plain pitfalls.

To make sure that (in the excitement of tapping into the beauty of performance-based marketing) brands do not miss anything important, we created our Affiliate Program Health Checklist – a comprehensive compilation of 60 elements that go into making a robust affiliate marketing program.

Affiliate program checklistThe checklist is broken into 10 categories:

  1. General
  2. Policies
  3. Creatives
  4. Landing Pages
  5. Compliance
  6. Recruitment
  7. Vetting & Approval
  8. Management
  9. Activation
  10. Optimization.

After giving it away at this year’s Affiliate Summit in New York and PI Live conference in London, and seeing how well-received it was, we have decided to make our Affiliate Program Health Checklist publicly available – to every brand that is serious about making affiliate marketing work for them.

If you’d like to receive your free copy of the checklist, just complete the form here (selecting “Other” and requesting the Free Audit Checklist) and we will email you the download link. For a quote on our Comprehensive Affiliate Program Audit, you may still use the same form, but select “Affiliate Program Audit” as your subject there.

A leading art critic of the Victorian era, John Ruskin, was known for saying that “quality is never an accident” but “always the result of intelligent effort.” Affiliate programs, in this respect, are no different from artwork. We are confident that the above checklist will help you structure that “intelligent effort” which is required for your affiliate program to yield quality and value. With any further questions, do not hesitate to contact us for help.

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