It’s no secret that affiliate marketing is one of the fastest ways to make money online. However, it’s a highly competitive field. If you want to succeed with affiliate marketing, you need to stay ahead of your competition.
To remain at the top of your game, you need to explore new ways to grow your affiliate marketing business. One of the best ways to do so is through Facebook. It’s the biggest social media network in the world with over 2.38 billion users.
Think about it — everyone from teenagers to baby boomers is on the social media platform. At the same time, it allows you to showcase different products to a global market.
Facebook offers a goldmine of opportunities to affiliate marketers. In this post, we’ll discuss ways in which you can use Facebook for affiliate marketing.
How to be Successful with Affiliate Marketing on Facebook
1. Leverage Facebook Insights
Facebook offers deep insights into your page’s audience. You can check the demographics of your page followers and this can give you tremendous insights into your audience. You can find information such as their age, location, gender, and more through Facebook Insights.
Once you’ve collected this information, it can help you create an effective landing page. As you’ll know more about your target audience, you’ll be able to customize the landing page to suit their needs and preferences. This, in turn, will improve the chances of them becoming your affiliates.
2. Build Informative Landing Pages on Facebook
Facebook lets you build a landing page right within your Facebook Business Page. This makes it even simpler for you to do affiliate marketing through it. On this landing page, you should explain what your business does and your values as well.
Facebook landing pages are developed through coding and you can direct users to these pages after they click on your ads. They are usually designed keeping consistency in mind and match Facebook’s original ad style.
Your page must have a powerful headline, a compelling offer, a Call to Action (CTA), high-quality images and videos, an external link, and a link to your privacy policy. Without the privacy policy, your ad will be rejected and they may even shut down your account.
To create a Facebook landing page, you need to first decide how you’ll build it. You can choose to do it all by yourself, hire a professional, or use a builder such as Leadpages. After that, choose an appropriate CTA based on your goal and add it to your landing page. This CTA can be similar to the one in your ad.
The style of your landing page should be similar to your ad to maintain consistency for your target audience. Add images, a catchy headline, and add a short form to collect their information. Lastly, add an external link, and a link to your privacy policy, and analytics to finish your landing page creation.
3. Promote Your Landing Page
Once you’ve created your Facebook landing page, you can start promoting it to get visitors. You can recommend your business page to others. Additionally, you can create posts about your Facebook landing page and organically reach your audience.
Through Facebook Insights, you can find when most of your audience is online during the day. If you publish your posts during those times, you’ll likely get better engagement on them.
Alternatively, you can start posting the link to your landing page in Facebook groups that are relevant to your niche. To take things even further, you can start your own Facebook group and promote your landing page there.
When people click on the link, they’ll be directed to the landing page, where they may sign up to be your affiliates.
4. Reach Out to Influencers
Influencer marketing is yet another great way to promote your Facebook landing page. All you need to do is find influencers in your niche by using tools like Influence.co and BuzzStream. Both of these platforms give you an option to look for influencers based on their niches.
Image via Influence.co
Once you’ve found your target influencers, you can ask them to promote your Facebook landing page to their audiences in return for compensation.
Influencers usually have huge fan followings and they exert significant influence over those followers. When they recommend your brand’s landing page, their followers will most likely visit it. Many of them may end up becoming your affiliates too. And more affiliates can help you generate more revenue.
5. Leverage Facebook Ads
To drive even more traffic to your Facebook landing page, you can utilize Facebook Ads. You can create multiple posts about your affiliate program and add a link to your landing page. When these posts are boosted, you’ll get even more traffic to your landing page.
Additionally, Facebook gives you access to detailed insights about your ads. By reviewing those insights, you can further optimize your ads to improve their performance. This, in turn, can help you get even more affiliates on board.
How to Manage Your Affiliates on Facebook
Once you’ve started getting affiliates, you need to build a sense of community with them. This can be done by creating a group where your affiliate marketers can view your latest discounts, coupons, or offers. Encourage them to ask questions and interact with each other.
To motivate your affiliates to do even better, you can give them incentives. Find the most active ones and reward them or promote them to group moderators. You should also consider including an FAQ section so new marketers can get their common questions answered with ease.
Conclusion
Being the largest social media platform, Facebook gives you a tremendous opportunity to promote your brand.
You can monetize it by creating a special Facebook landing page, where people can become your affiliates. To drive traffic to this page, you can expand your organic reach, use Facebook Ads, or even partner with influencers. Lastly, you should put effort into managing your affiliates and motivating them.
Has your brand used other ways to profit from Facebook through affiliate marketing? Let me know in the comments.