15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages)

Posted on7 CommentsCategoriesAffiliate Program Management

A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of best practices that our designer Read More …

Use Co-Branded Landing Pages to Increase Affiliate Conversions

Posted on4 CommentsCategoriesAffiliate Program Management

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the performance of co-branded affiliate landing Read More …

74% of Merchants Do Not Have Landing Pages

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google Affiliate Network advertisers randomly selected Read More …

What Makes A Landing Page Affiliate-Friendly?

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your landing page follows these five Read More …

How to Kill an Affiliate Campaign With a Landing Page

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like blogging about it today. Do Read More …