A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate […]
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Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an
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Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer
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Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14) on the horizon, here are five tips for running a successful promotion. #1. Outline Promotion Goals There should always be
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