A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very […]
Can a Shopper Have Cookies from Different Affiliates? Read More »
Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts? Here’s a scenario: You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good
Affiliate Denial Email Can Hinder Recruitment Read More »
As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition
Affiliate Approval Email – Proposed Format Read More »
I have recently received an e-mail from an affiliate who joined one of the programs I manage on ShareASale. His e-mail read: I am a successful affiliate that has worked with other networks and just recently started working with ShareASale merchants. I am hoping you can provide me with some
An Email From an Affiliate: Innocent? Read More »
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright
Three P's to Remember Before Sending It Off Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
You broke it, you should fix it. You’re liable, just admit it. — Dave Carroll One of the problems affiliate program managers often face is that of not knowing how to deal with the mistakes they commit. Many believe that admitting their mistakes equals admitting that they are lousy at
"United Breaks Guitars" or How to Deal With Mistakes Read More »
Yesterday after I wrote about creating effective landing pages for coupons campaigns, a merchant wrote to me: I am working on banners for my affiliate program. Read your article on the mistakes to avoid. Could you please provide examples of banners done correctly? [bold font mine] The above question gave
Examples of Affiliate Banners Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »
Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I
Communication with Affiliates Read More »