I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare […]
Average Pay Per Lead Rates Read More »
While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the
Importance of Follow-Up Affiliate Recruitment Emails Read More »
Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took
Affiliates Get Banned for Stealing Coupons Read More »
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to
Motivation Has Multiple Facets Read More »
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after
IAB Affiliate Marketing Council's Ethical Merchant Charter Read More »
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages
Yahoo! Deals – New Affiliate Coupons Aggregator Read More »
Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate
Cost Per Action Marketing and Pay Per Lead Model Read More »
About a month ago I posted a layout of an affiliate newsletter in my blog. Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to
Back to the Question of Affiliate Newsletters Read More »
A merchant, who has recently started an affiliate program emailed me the following question: Affiliates are currently being credited their commission at the moment of sale. What if an order gets canceled, or we sell something that is no longer in stock? First of all, make sure you it is
Do Affiliates Get Commission on Canceled Orders? Read More »
Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the affiliate commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission
Lowering Affiliate Commission Rates = Big Mistake Read More »