LinkedIn "Affiliate Program Management" Group

I have started a new group at LinkedIn today – one devoted to affiliate program management, one where affiliate managers (in-house and OPMs) can network, and discuss issues pertaining to affiliate management. If interested, you may join the group here. It’s been live for less than a day, and we …

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Affiliate Program Management Website

Bought a domain name, and launched an affiliate program management website which I hope to develop into a resource of free information for merchants that are looking into affiliate marketing, and for affiliate managers (mainly, new ones) that have questions about starting or running affiliate programs.

Second Issue of FeedFront Magazine is Out

The second issue of FeedFront, Affiliate Summit’s official magazine, is out. I have an article in this issue (page 53) where I discuss the differences between affiliate program management and affiliate leadership (the latter being the way successful affiliate program management works). Here’s an excerpt: Affiliate manager’s classic roles are those of …

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Prussakov Appointed Senior Editor of SEMJ

SEMJ, or Search Engine Marketing Journal, is the first printed journal dedicated to the advancement of search marketing through peer reviewed articles. Geno Prussakov has been appointed as Senior Editor for the affiliate marketing section of the journal. SEMJ will be exhibiting at SES San Jose on August 18-21, 2008.  It is estimated that 5000-7000 copies …

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