5 Affiliate Marketing Podcasts To Listen To

Posted on3 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.” However, a number of really solid affiliate Read More …

The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing – let’s take gambling as a key example. When you take a closer look at the perception of gambling on the web (“alcohol” and “addicts” Read More …

Affiliate Marketing – Effective Online Fundraising Method

Posted on1 CommentCategoriesGeneral Discussion, Thoughts for Affiliates

When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; and, consequently, it remains one Read More …

Affiliate Marketing – CMO’s Least Mastered Area of Digital Marketing

Posted on2 CommentsCategoriesGeneral Discussion

A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered Areas: 69%: digital marketing/online campaigns Read More …

2016 Affiliate Marketing Conferences, Trade Shows, Events

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

[See the list of 2017 affiliate marketing conferences & events here] Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are geographically-specific, others are niche-centric, but Read More …

Affiliate Marketing – One of Top Customer Acquisition Methods

Posted on1 CommentCategoriesGeneral Discussion

For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) Read More …

Affiliate Marketing is the Most Desired Digital Skill of 2015

Posted on8 CommentsCategoriesGeneral Discussion

On September 14, 2015 an interesting report got published in the UK. Based on a survey conducted collaboratively by Smart Insights, eCommerce Expo and Technology for Marketing & Advertising it polled more than 1,000 marketing professionals asking them “about their current digital skills, how they wanted to develop and what trends they saw in the industry.” You may Read More …

Does Affiliate Marketing Have a Problem of Inner Circles?

Posted on14 CommentsCategoriesGeneral Discussion

Years ago, the world’s largest affiliate marketing forum, ABestWeb, introduced an “Inner Circle” — a private forum within the forum, with one prerequisite for access: reaching a threshold of “500 of more posts.” This was a brilliant idea based on granting behind-closed-doors conversation access to those forum members who had proven their seriousness about the industry — at least Read More …