In one of the doctorate classes I am taking, we were discussing models for organizational change today. Peter Senge, a Stanford engineer, and MIT Ph.D. in social systems modeling, is famous for his Systems Approach to change. One of the things stressed in it was the building of the shared
Chicken is Involved, While Pig is Committed. Read More »
A few days ago I have encouraged my Twitter followers to take a poll. In it I have asked them how they prefer to get their credit card statements. The options were: “Online”, “Snail Mail” and “Both”. Even though only 7 people have voted to this date, the poll results are consistent enough for
Online vs. Physical. They Coexist. Read More »
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with
Relationships Are Everything Read More »
It is always beautiful when someone markets their product or service, making a work of art out of it. The ad from AT&T Wireless that I saw at the Dulles airport today, returning to Washington, DC after the Affiliate Summit in Vegas, is a great example. Here’s the picture of the
When an Ad is a Work of Art Read More »
I have mentioned this in my presentation at the Affiliate Summit today, but let me reiterate it here again. I believe that there is no such thing as “affiliate management”. If such a phrase (and moreover, such an approach) exists in your organization/team, it’s time to get rid of it!
No Such Thing As Affiliate Management Read More »
Affiliate Summit West 2009 is starting tomorrow. I am arriving into Vegas in the morning, and have just enough time to quickly set up my Meet Market table, and rush to the “Advanced Approaches to Affiliate Recruiting, Training & Management” dual presentation we are doing with Heather Paulson [details here].
Affiliate Summit West 2009 – My Expectations Read More »
Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.
Inspirational Leadership and Affiliate Program Management Read More »
In a recent podcast interview, Jim Kukral has referred to an interesting observation. He said that people go online either (i) to solve a problem, or (ii) to be entertained. Don’t you love it when someone finally systematizes it for you? Especially when it so eloquently summarizes your own experience!
Types of Affiliate Websites: Problem-Solving, Entertaining, or Both Read More »
Nearly every prospective client that calls me – be it a small one-man-show business that has just started a website, or a large corporation with years-long online presence – asks the same question: “How many affiliates will you recruit for us; and how quickly?” The desire behind the question is clear. The belief is that the
The "How Many Affiliates Will You Recruit" Question Read More »
When the whole “twitterdom” is twittering about it, and hundreds of bloggers are writing about it, I simply cannot remain silent, and would like to chime in with my perspective on the situation. Between the phishing attacks over the weekend, and today’s hacking of FoxNews’ Twitter account, followed by a hack of Britney
Twitter. Is There a Crisis Preparedness Plan? Read More »