Relationships Are Everything

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough.

During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with affiliates. Feeling that my arrival is being delayed, without an extra word from me, he initiated the setting up of my Meet Market table, and helped me above and beyond anything that could have been expected. Thank you, Bill (aka Beachy). You are a true friend.

Naturally, my favorite picture from the Summit is this:

Perfectly orchestrated by Bill himself (former wedding photographer, by the way), this picture beautifully illustrates the essence of my today’s blog post.

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