Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was, […]
Email Marketing: Forecasts & Metrics Read More »
Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past. Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make
Borrow from Billboards: Visual Scandal & Imagination Blast Read More »
Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing
Coupons & Discounts Are Not Incentives Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)
Affiliate Marketing as Solution for Tough Times Read More »
Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences? Eric Brantner, a business copywriter, has put together
10 Tips on How to Convince a Skeptical Online Customer Read More »
Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75
Distribution of Affiliate Platform Choices Read More »
What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help. Short Explanation You’re a kid. It’s a
Explaining Affiliate Marketing with Ice-Cream Truck Illustration Read More »
In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both
A Need for Affiliate "Super Aggregator"? Read More »
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting
Using Online Coupons Without Compromising Brands Read More »
At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current
More European Advertisers Consider Affiliate Marketing Read More »