Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Inbound marketing is becoming widespread across the industries and e-commerce is no exception. As HubSpot puts it, “Inbound marketing is about creating valuable experiences that have a positive impact […]
5 Ways to Fix Your Content, Increase Conversions, and Sell More Read More »
Can one be an affiliate without a website? If so, how can websiteless affiliate marketing be done? This popular question is answered in my today’s post (and the corresponding video). You will not only find the answer to the core question, but also lots of examples to get your creative
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Affiliate marketing payment methods constitute one of most important aspects you need to sort out before launching your affiliate program. They determine not only your financial obligations to your affiliates but also how potential affiliates will see your program. These terms are among the main criteria publishers will consider when
How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types Read More »
Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and
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As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell them about your program, but today we’re going to focus on things you want to avoid as you’re going through
5 Deadly Mistakes to Avoid While Recruiting Affiliates Read More »
How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps. Having launched hundreds of affiliate programs myself, and having written books on it (one of which, in fact, is
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Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many merchants end up running their program on autopilot once they’ve set it up. Some merchants mistakenly believe that affiliate
Complete Guide to Affiliate Marketing Program Management Read More »
What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below. Definition Affiliate marketing is a way for a business to partner with independent marketers who
Affiliate Marketing Explained: Definition, Key Players, and Concepts Read More »
One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution. Broadly speaking, you have two options: 1. Set up your program on an affiliate network 2. Run it in-house, with the help of affiliate marketing program software Each option has its
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So, you have decided to turn to affiliate marketing to promote your products and services. Perhaps you’ve even planned your budget and came up with some ideas on how to structure your affiliate program. If that is the case, your main goal is probably to get it up and running
Guide to Affiliate Marketing Competitive Analysis and Intelligence Read More »
