There is a common misconception that an affiliate OPM agency cannot or should not be hired if you already have an in-house affiliate marketing team managing your affiliate program. Today we are going to discuss why that’s a myth, and how an OPM (or Outsourced Program Management) agency can complement […]
OPM Agency Can Complement Efforts of Internal Affiliate Teams Read More »
Today, on the International Women’s Day, celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. Having reached out to numerous fine ladies in our industry, we were pleasantly astounded by the response rate. Within just a few days we ending up interviewing more
Celebrating Women in Affiliate Marketing (Part 1) Read More »
An important part of setting up an affiliate marketing program is putting together the inventory of affiliate creatives. Without these, your affiliates will not be able to promote your brand, products, or services. In fact, many affiliates will analyze your creative inventory before joining your affiliate marketing program; so, it’s
7 Types of Affiliate Creatives: from Text Links to Advanced Forms Read More »
Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Inbound marketing is becoming widespread across the industries and e-commerce is no exception. As HubSpot puts it, “Inbound marketing is about creating valuable experiences that have a positive impact
5 Ways to Fix Your Content, Increase Conversions, and Sell More Read More »
Can one be an affiliate without a website? If so, how can websiteless affiliate marketing be done? This popular question is answered in my today’s post (and the corresponding video). You will not only find the answer to the core question, but also lots of examples to get your creative
How to Do Affiliate Marketing Without a Website Read More »
Affiliate marketing payment methods constitute one of most important aspects you need to sort out before launching your affiliate program. They determine not only your financial obligations to your affiliates but also how potential affiliates will see your program. These terms are among the main criteria publishers will consider when
How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types Read More »
Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and
7 Marketing Strategies for the Ultimate Ecommerce Launch Read More »
As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell them about your program, but today we’re going to focus on things you want to avoid as you’re going through
5 Deadly Mistakes to Avoid While Recruiting Affiliates Read More »
How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps. Having launched hundreds of affiliate programs myself, and having written books on it (one of which, in fact, is
How to Start an Affiliate Program Read More »
Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many merchants end up running their program on autopilot once they’ve set it up. Some merchants mistakenly believe that affiliate
Complete Guide to Affiliate Marketing Program Management Read More »
