It is not unusual for an online merchant to wonder if they really should have a dedicated affiliate program manager, or if the responsibilities of the affiliate manager can be handled by an already employed member of their staff. To answer this question, you need to know what exactly an […]
Affiliate Program Management: Areas of Responsibility Read More »
Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on
Motivating Affiliates by Threat: Dead-End Strategy Read More »
It has been exactly 1 year since I have made my very first blog post. I have certainly learned a lot in the process, and hope that my readers have found my posts of use as well. One thing that I will aim at doing differently in the new year
One Year Anniversary of My Blog Read More »
Webster’s Dictionary defines “parasitism” as is “an association” in which a parasite “obtains benefits from a host which it usually injures.” [source] In affiliate marketing, a parasite is an affiliate that always (not “œusually”, but always) injures the host (another affiliate), and does so by stealing commissions from the latter (hundreds
Parasitism in Affiliate Marketing. OneCause. Read More »
It will be my privilege to speak at the Affiliate Summit West 2009 (which is taking place on 11-13 January 2009 in Las Vegas, NV) where Heather Paulson and myself will bring you a dual presentation on advanced techniques, strategies and ideas for affiliate recrutment, training and management. My part of the
Speaking at Affiliate Summit West 2009 Read More »
The November 2008 issue of the Website Magazine will have one of my newest articles. The article is entitled A Different Breed of Affiliate Tools: GoldenCAN and PopShops and it is aimed at providing a synopsis and quick comparison of these two affiliate tools. I hope you will enjoy it.
GoldenCAN vs PopShops Article in the Website Magazine Read More »
I have started a new group at LinkedIn today – one devoted to affiliate program management, one where affiliate managers (in-house and OPMs) can network, and discuss issues pertaining to affiliate management. If interested, you may join the group here. It’s been live for less than a day, and we
LinkedIn "Affiliate Program Management" Group Read More »
Bought the domain name, and put an affiliate books resource together. Should anyone have suggestions as to what other books I may link to, please shoot them over to me by e-mail. Many thanks in advance.
Affiliate Books Website Read More »
Since one of the most frequently asked questions is that of creative development we have chosen it to be the next one to address in the “How To” section of our Affiliate-Program-Management website. Answers posted at the “What Banners Should an Affiliate Program Have?” page.
Affiliate Program Banners Read More »
I have started a “How To” section for merchants running affiliate programs at the Affiliate Program Management website. The first question added is the “How To Clear Browser’s Cookies?” one. The issue is being confronted by merchants (especially those that have just started marketing through the affiliate channel) more often than
How To Clear Browser's Cookies? Read More »