Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead. […]
Inspirational Leadership and Affiliate Program Management Read More »
In a recent podcast interview, Jim Kukral has referred to an interesting observation. He said that people go online either (i) to solve a problem, or (ii) to be entertained. Don’t you love it when someone finally systematizes it for you? Especially when it so eloquently summarizes your own experience!
Types of Affiliate Websites: Problem-Solving, Entertaining, or Both Read More »
Nearly every prospective client that calls me – be it a small one-man-show business that has just started a website, or a large corporation with years-long online presence – asks the same question: “How many affiliates will you recruit for us; and how quickly?” The desire behind the question is clear. The belief is that the
The "How Many Affiliates Will You Recruit" Question Read More »
When the whole “twitterdom” is twittering about it, and hundreds of bloggers are writing about it, I simply cannot remain silent, and would like to chime in with my perspective on the situation. Between the phishing attacks over the weekend, and today’s hacking of FoxNews’ Twitter account, followed by a hack of Britney
Twitter. Is There a Crisis Preparedness Plan? Read More »
Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog. As an affiliate program manager, I would define super affiliates in
Super Affiliate – My Definition Read More »
Today is the first day of the new year, and I wish 2009 to be a Happy New Year for you, your family, and your business. Today is also the birthday of Betsy Ross, the legendary maker of the first American flag, one designed during the American Revolution, and one
Affiliate Marketing Needs a New Beginning Read More »
Maharashtra is a state located on the Arabian coast of India, covering an area of 307,731 km2 (118,816 sq mi) or 9.84% of the total geographical area of India. [source] Its capital is Mumbai (Bombay) – the largest city in India, which is also rightly considered the country economic capital. Besides
Spammy Affiliate Applications Read More »
When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones,
Affiliate Program Agreement (Terms & Conditions) – Facts & Template Read More »
The January 2009 issue of FeedFront, the official magazine of the Affiliate Summit, is already out, and I am privileged to have my article in it. It may be found on page 24, and in it I discuss the importance of having a call to activation interwoven into the very
FeedFront – Issue 4 Now Available Read More »
Scott Jangro added a forum to his blog, and it occurred to me: what a great add-on this plugin can be for WordPress-based affiliate websites! Simple:Press is hassle-free to install, and when properly handled, it can greatly enhance the visitor’s engagement with the affiliate’s website by allowing the former to
Affiliate Idea: Complementing Blogs with Forums Read More »