Affiliate tracking

How to Choose an Affiliate Network: 7 Questions to Guide You

You’re an e-commerce merchant and you’re ready to dive into the world of affiliate marketing and start an affiliate program, but you don’t know how to choose an affiliate network. Don’t worry; we got you covered! Let’s start with a definition. An affiliate network can be defined as an all-in-one …

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Affiliate recruitment

The Complete Guide to Finding and Recruiting Quality Affiliates

So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post: program promotion and affiliate recruitment strategies …

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Affiliate management system

Choosing an Affiliate Management System: Software Options to Consider

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described …

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Research affiliate OPM agency landscape

How to Select an OPM Agency That’s Right for My Affiliate Program

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to …

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Email marketing best practices

Email Marketing Best Practices for E-Commerce Brands and Affiliates

Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Would you like to increase your revenue by 50% without spending too much money? For any e-commerce entrepreneur (be they a brand that’s sells online or an affiliate marketer), …

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Affiliate marketing and new customers

How to Structure an Affiliate Program to Generate New Business

How can you motivate affiliates to refer new customers to you? This is a great question to ask at any phase of your affiliate program’s development: whether you are just starting an affiliate program or looking for ways to optimize the performance of an existing one. If you are more …

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The Ultimate Checklist for a Successful Affiliate Program Launch

Are you ready to get your affiliate program off the ground? According to Rosemarie Spiher, now is the best time for this launch — so your timing is perfect. However, there are things more important than timing, and we consider thorough preparation to be one of them. Before you launch, …

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Affiliate Program Agreement: How to Create Its Terms and Conditions

If you are setting up an affiliate program, you will need to take time to create an affiliate program agreement for it. Launching a program without clear rules or policies put in place is always a huge mistake. Our very own Geno Prussakov warns about it in his post on …

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