Affiliate Program Agreement: How to Create Its Terms and Conditions

If you are setting up an affiliate program, you will need to take time to create an affiliate program agreement for it. Launching a program without clear rules or policies put in place is always a huge mistake. Our very own Geno Prussakov warns about it in his post on …

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OPM Agency Can Complement Efforts of Internal Affiliate Teams

There is a common misconception that an affiliate OPM agency cannot or should not be hired if you already have an in-house affiliate marketing team managing your affiliate program. Today we are going to discuss why that’s a myth, and how an OPM (or Outsourced Program Management) agency can complement …

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Celebrating Women in Affiliate Marketing (Part 1)

Today, on the International Women’s Day, celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. Having reached out to numerous fine ladies in our industry, we were pleasantly astounded by the response rate. Within just a few days we ending up interviewing more …

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7 Types of Affiliate Creatives: from Text Links to Advanced Forms

An important part of setting up an affiliate marketing program is putting together the inventory of affiliate creatives. Without these, your affiliates will not be able to promote your brand, products, or services. In fact, many affiliates will analyze your creative inventory before joining your affiliate marketing program; so, it’s …

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5 Ways to Fix Your Content, Increase Conversions, and Sell More

Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Inbound marketing is becoming widespread across the industries and e-commerce is no exception. As HubSpot puts it, “Inbound marketing is about creating valuable experiences that have a positive impact …

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