opportunity

Affiliate Marketing Opportunities You Should Seriously Consider

Many eCommerce companies are set to flourish during this era of increased online shopping, presenting excellent revenue potential in products, and services that best meet the shelter-in-place customers’ needs. Among the top categories set to weather the impact of COVID-19 are home and garden, food, delivery, health, financial, insurance, and …

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Affiliate marketing winner

Affiliate Marketing Programs: 3 Ways to Fail, 10 Ways to Win

Have you just started your business or are preparing to get a new product or service on the market and you’re considering launching an affiliate program to help spread the word? It could be a great idea, as long as you stay away from three common affiliate program misconceptions: The …

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affiliate creatives

Creatives Affiliates Can Repurpose: Affiliate Marketing Tips (with Checklist)

Affiliates need creatives to properly promote your products — without them, it’s hard to run a successful affiliate program. Text links are a mainstay of affiliate marketing as they typically have strong click-through and conversion rates. That said, one underrated affiliate marketing tip is to focus on delivering high-quality, custom …

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Affiliate commission rate

How to Calculate Affiliate Commission Rates

Are you preparing to start an affiliate program but having trouble figuring out how to calculate the affiliate commission rate? Congratulations for giving it some thought and wanting to make things work! It is important to take the time to find a formula that benefits both you and your affiliates. …

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Transformational leadership

Transformational Leadership in Affiliate Management Context

Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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Affiliate types

20 Affiliate Types and How They Can Grow or Harm Your Program

Have you reached an impasse in your affiliate recruitment efforts or you have yet to see results despite onboarding all the major affiliate types? I like to think of affiliate programs as boxes of chocolates. I prefer boxes that contain various types of chocolate (white, dark, milk) with various fillings, …

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Affiliate marketing advertising

Affiliate Program: Good Way to Market a Business or Product?

One of the most commonly-asked questions – which may come in various iterations – may be summarized up like this: Is affiliate marketing right for my product? Indeed, how can one tell if an affiliate marketing program is a good way to promote this or that product or service? Clearly, …

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5 Tools to Find Influencers in Your Industry

By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand. In research conducted by Twitter, …

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Affiliate program launch

Step-By-Step Guide to a Successful Affiliate Program Launch

Did you hear that having an affiliate marketing program benefits your brand but you don’t know how to approach your affiliate program launch? Don’t worry! This post will guide you through the process, step-by-step, and, if you get stuck anywhere, I’ll be happy to help. The 10 Steps to a …

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Affiliate marketing niches

15 Niches in Which Merchants Benefit from Affiliate Marketing

Are you wondering if your business could benefit from an affiliate marketing program? The only case when it wouldn’t is if you are not present online and do not make your products or services available online or plan to do it in the near future. Even then, you could apply …

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