Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing” […]
Affiliate Marketing? Don't Get Tangled Up in Definitions! Read More »
In the affiliate marketing landscape where organisations continue to wrestle with their digital brand identity, they shouldn’t panic! Brands should make more use of the affiliate pool working in synergy to help the brand provide something that’s truly remarkable and authentic. It’s time for brands to consider their affiliate pool
Brands Need to Use Their Pool of Affiliates for Collaboration Read More »
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support
An Affiliate Marketing Action Plan: The 5 Cs Approach Read More »
Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a
Google, Affiliates, and Two Facets of Value Read More »
The Small Business Influencer Awards honor companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market. [more here] I was already nominated for a similar award a couple of times. In 2012, and in 2011 when my work/contribution got a nod via an
If Geno Prussakov Influenced Your Small Business, Vote Here Read More »
A few weeks ago I spoke at Affiliate Summit in New York. This was my eleventh time speaking at Affiliate Summits and, as always, I had a blast. Apparently, the audience had a good time as well. According to the conference’s statistics my 5 Foundational Pillars of Affiliate Program’s Success session
Affiliate Summit East 2014: Geno Prussakov Speaker Feedback Read More »
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”.
How to Leverage Affiliate Relationships to Create Content Read More »
Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote
Are You Losing Active Affiliates Over Non-Converting Clicks? Read More »
Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and
Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc Read More »
Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You
RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »