The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of […]
An Invisible Thief: Affiliate Adware and Plugins Read More »
The summer of 2013 isn’t even at its equator, but we already have sad news from as many as three new states. The newest ones that have passed affiliate nexus tax laws or shall we christen them “The Three Ms”? are Missouri [less than a week ago], Maine [more here],
Maine, Minnesota and Missouri Jump on the Affiliate Tax Bandwagon Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
Having just returned from Search Marketing Day 2013, which took place in Poznań, Poland, I have decided to put together this post recapping my experience at the show, as well as the main part of my presentation. This was my first SEO conference to attend, and I must admit: I
2013 Digital Trends Reveal Affiliate Marketing Opportunities Read More »
If you know anything about me, you know how I react to the hey-lemme-buy-a-coffee/beer/dinner-to-pick-your-brain type of requests. But in the coming few days, I am happy to make an exception (or a few!) Tomorrow I am traveling to speak at Search Marketing Day in Poland; and looking at my schedule
I Don't Work for Coffee (or Food)… But I'll Make an Exception Read More »
After a busy end of May, I am packing my suitcases again… And again I’m heading to European speaking engagements. The organizers of Search Marketing Day 2013 — a conference that is set to take place on 27-28 June, 2013 in Poznań, Poland — have reached out to me to
Affiliate Marketing at Search Marketing Day 2013 (in Poznan, Poland) Read More »
<!9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the
Want Super Affiliates to Place Your Link on Homepage? Bad Goal Read More »
Yesterday evening (on Monday, June 17, 2013) — during a dinner that took place at the famous Edison Ballroom in New York City — Rakuten LinkShare held its 2013 Golden Link Awards ceremony. I had the honor of judging the awards for the second time in a row, which is
Winners of Rakuten LinkShare 2013 Golden Link Awards Read More »