A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.” […]
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
Having just returned from Search Marketing Day 2013, which took place in Poznań, Poland, I have decided to put together this post recapping my experience at the show, as well as the main part of my presentation. This was my first SEO conference to attend, and I must admit: I
2013 Digital Trends Reveal Affiliate Marketing Opportunities Read More »
If you know anything about me, you know how I react to the hey-lemme-buy-a-coffee/beer/dinner-to-pick-your-brain type of requests. But in the coming few days, I am happy to make an exception (or a few!) Tomorrow I am traveling to speak at Search Marketing Day in Poland; and looking at my schedule
I Don't Work for Coffee (or Food)… But I'll Make an Exception Read More »
After a busy end of May, I am packing my suitcases again… And again I’m heading to European speaking engagements. The organizers of Search Marketing Day 2013 — a conference that is set to take place on 27-28 June, 2013 in Poznań, Poland — have reached out to me to
Affiliate Marketing at Search Marketing Day 2013 (in Poznan, Poland) Read More »
<!9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the
Want Super Affiliates to Place Your Link on Homepage? Bad Goal Read More »
Yesterday evening (on Monday, June 17, 2013) — during a dinner that took place at the famous Edison Ballroom in New York City — Rakuten LinkShare held its 2013 Golden Link Awards ceremony. I had the honor of judging the awards for the second time in a row, which is
Winners of Rakuten LinkShare 2013 Golden Link Awards Read More »
While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned
10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment Read More »
User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run
Run a Login-Based Affiliate Website? Provide Access to Get Approved Read More »
Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program
Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance Read More »