While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned […]
10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment Read More »
User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run
Run a Login-Based Affiliate Website? Provide Access to Get Approved Read More »
Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program
Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance Read More »
Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate
Evangelism Marketing versus Affiliate Marketing Read More »
When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to
Paving the Way for Smooth Affiliate Sales Read More »
The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the
Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013 Read More »
A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only
Affiliate Recruitment Case Study: How to Find New CJ Publishers Read More »
On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht,
Feedback on Prussakov's 2013 Speaking Appearances in Europe Read More »
Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the
St Petersburg Internet Conference 2013: CPA Marketing Track [Video] Read More »
While we are still processing feedback forms, there is already plenty of first-hand feedback on Europe’s first affiliate management conference. We’ve had an amazing one in London five days ago, and the pictures I shot during Day 1 have already been uploaded to Facebook. Here are also some of the
First-Hand Feedback on Affiliate Management Days London 2013 Read More »