I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program […]
3 Types of Affiliate Calls to Action Read More »
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools
Importance of Online Coupons for Shoppers, Retailers, Affiliates Read More »
On Friday, June 11, checking the outgoing links in my blog, I’ve noticed something extremely bothersome. All of the direct links in my blog have suddenly started going through in-between viglink.com URL. So, for example, when someone clicked the Buy my books link on in my blog’s sidebar, they’d have
Lijit Partners with VigLink or Why I Removed the Wijit Read More »
Father’s Day is quickly approaching, and just as is the case with any holiday, its the merchant that makes gift shopping as easy and stress-free as possible that gets the sale. Holidays are great time for gift-related merchants, but take the stress out of shopping you want to provide your
2 Ways to Take the Stress Out of Gift Shopping Read More »
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20
20 Must-Follow Web Analytics Twitter Accounts Read More »
Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and
Google Introduces AdWords Split Testing Tool Read More »
A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is
3 Questions You've Never Thought of Asking an Affiliate Manager Read More »
A Russian math genius, and arguably the smartest man on earth, who in 2006 declined to collect the mathematical world’s equivalent of a Nobel prize [more here], has done it again. After solving a problem which could not be solved over the past 1,000 years, yesterday afternoon Grigory Perelman “did
Intrinsically Motivated Math Genius Perelman Ignores $1m Prize Read More »
<!”It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010
Affiliate Marketing Analytics Read More »
In case you haven’t heard, the Zappos’ PATRON (Public API for Translating Request to Object Notation), originally announced two months ago, is already in early beta phase, and developers can start playing with it. Shopping APIs are great for affiliate marketers that are technologically capable of putting them to use,
Zappos Beta Testing Public API Read More »