Not many affiliate networks provide you with such data as an open rate for your outgoing affiliate correspondence (such as approval emails or newsletters), and this is really unfortunate. Commission Junction does provide merchants/advertisers with such important information as a part of the Email Campaigns reporting: Looking at the data […]
Most Affiliate Newsletters Never Get Opened Read More »
Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing
Amazon.com Fails to Adjust Affiliate Program for New Technology? Read More »
Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I
Communication with Affiliates Read More »