Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item into their online shopping cart. Read More …

One Situation When Merchants Must Delete Affiliate Cookies

Posted on5 CommentsCategoriesAffiliate Program Management

As we were analyzing end-of-the-month statistics for a client, it has come out that a number of orders which were received by the merchant directly (not via any affiliate) were also “dipped” into the affiliate channel as well (i.e. affiliates received commissions for these orders). This looked very strange to the merchant, because they knew Read More …

Affiliate Commission Drops: Why Not Take Cookie Life into Account?

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop in one of our programs… Read More …

Affiliates and the Problem of Last Minute Coupon Search

Posted on15 CommentsCategoriesAffiliate Program Management

I have received an interesting email from a Europe-based affiliate program manager. Here’s an excerpt which reflects its essence (image, obviously, introduced by me): I’m an affiliate manager for [company name here] and my goal is to find out if it makes sense to use a cookie blocker to avoid paying commissions to couponing websites Read More …

EverCookie Will Not Kill Affiliate Marketing

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

A few days ago Mikkel deMib Svendsen from Denmark published a blog post — which has already gone “hot” on Sphinn — where talking about Samy Kamkar‘s EverCookie he expressed concern for the future well-being of affiliate marketing as a whole. Here’s an excerpt: Normally if you set a “permanent” cookie it can relatively easy Read More …

EU Law on Cookies, Affiliate Marketing, Wider Implications

Posted on5 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads: Third parties may wish to store information on the equipment of a user, or gain access to information already stored, for a Read More …

Irony: Firewall Deletes Its Own Affiliates’ Cookies

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare cookie. All of these are Read More …

Cookie Retention Study Reveals Important Data

Posted on7 CommentsCategoriesAffiliate Program Management, Online Marketing

Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the same cookie”: The key numbers/findings Read More …