Trademarks in Affiliate Subdomains and Subfolders

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

I blogged about the trademark use in affiliate domain names. But what about subdomains? Amazon, for example, deems it “unsuitable” for affiliate websites to: …include any trademark of Amazon.com, Inc. or its affiliates, or any variation or misspelling of any trademark of Amazon.com, Inc. or its affiliates, in any domain name — for example, a Read More …

Since When Has Typosquatting Become Acceptable?

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Spyware & Parasites

Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a variation on cybersquatters, but the Read More …

Trademarked Names in Affiliate Domains

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious — to get the traffic which Read More …