The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program

Posted on1 CommentCategoriesAffiliate Program Management

For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL affiliate program nicely. However, when Read More …

Affiliate Leak Worse Than the Worst Leak

Posted on11 CommentsCategoriesAffiliate Program Management

Remember my last week’s Possibly the Worst Affiliate Traffic Leak Ever post? Well, reviewing one affiliate program (on obvious reasons, their name and domain name have to remain discreet), I’ve discovered a situation that was even worse — “for tracking purposes” the merchant was linking some of his internal banners and links through affiliate URLs, Read More …

Affiliate Links on Merchant Websites

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own affiliate program. Naturally, the easiest Read More …

Leaks — Common Problem on Merchant Websites

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples are AdSense units, banner ads, Read More …