Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help […]
How to Design Effective Affiliate Banner Ads Read More »
We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon
Anatomy of ShareASale Affiliate Links and How To Set One Up Read More »
For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made
Commission Junction Now Allows Merchants to Bulk Upload Text Links Read More »
Upon reviewing a good number of different top brands’ affiliate programs recently, I have been really surprised to see how many of them do not deep-link. It is isn’t at all unusual to see a merchant of the Top 500 Internet Retailer List caliber have specific text (e.g.: “Save up
Are Your Affiliate Links Deep-Linked or Homepage-Bound? Read More »
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays
Affiliate Link Performance Metrics are Misleading Read More »
When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own
Affiliate Links on Merchant Websites Read More »
In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism —
FTC to Monitor Affiliate Links in Blogs Read More »