Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Posted on2 CommentsCategoriesAffiliate Program Management

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, an affiliate communication) problem. Newsletters Read More …

Affiliate Commission Drops: Why Not Take Cookie Life into Account?

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop in one of our programs… Read More …

Destructive Assumptions or Why Affiliate Management is Dead

Posted onLeave a commentCategoriesAffiliate Program Management

One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2) that all affiliates are prone Read More …

Learn from Russia – Avoid Affiliate Brain Drain!

Posted onLeave a commentCategoriesAffiliate Program Management

Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate program mismanagement. When an affiliate Read More …

When Managers (or Merchants) Impede Affiliate Performance

Posted on8 CommentsCategoriesAffiliate Program Management

Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants (being compensated on post-pay basis!), Read More …