Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, […]
Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots Read More »
An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop
Affiliate Commission Drops: Why Not Take Cookie Life into Account? Read More »
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2)
Destructive Assumptions or Why Affiliate Management is Dead Read More »
Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate
Learn from Russia – Avoid Affiliate Brain Drain! Read More »
Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on
What Soviet Pasta Can Teach About Management Read More »
Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants
When Managers (or Merchants) Impede Affiliate Performance Read More »
When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that
20 Reasons For Affiliates Not To Work With Certain Merchants Read More »
Reversals happen. They happen to merchants, and by extension, they hit affiliates too. Of course, affiliates love programs with “no reversals” policies, but if you, as a merchant, aren’t ready to offer one, I strongly encourage you to at least stick to the following 3 best practices: 1) Locking Periods
Best Practices for Affiliate Commission Reversals Read More »