Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I […]
How to Attract Super Affiliates: Big Fish – Small Fish Illustration Read More »
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in
Transformational Leadership for Affiliate Program Management Read More »
What are the top 5 reasons why an affiliate would choose one merchant over the other while deciding between companies that sell identical products/services? Based on what I have seen in the past, the following 5 components (yes, they all start with a C too) are the ones that affiliates
5 Reasons to Choose One Affiliate Program Over the Other Read More »
Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples
Leaks — Common Problem on Merchant Websites Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »
A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do
Affiliate Terminated by Nameless "Affiliate Team" Read More »
Throughout my own affiliate program management practice, and examining other affiliate managers’ styles and techniques, I have noticed that all successful AMs and OPMs* exhibit the three characteristics that I believe to be the key components of success (not only in affiliate program management, but in any management/leadership). If you
Three R's of Affiliate Program Management Success Read More »
In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
Reciprocal Causality and Affiliate Program Management Read More »
When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for
Affiliate Program Cookie Life Question Read More »