Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays […]
Affiliate Link Performance Metrics are Misleading Read More »
Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise,
How Not to Interpret EPC …Especially When Doing PPC Read More »
A good question came to me in the email yesterday: Is there a certain metric you use to predict revenue potential for a site? I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that
How to Project Affiliate Earnings: 5 Metrics and Formula Read More »
<!”It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010
Affiliate Marketing Analytics Read More »