Affiliate Link Performance Metrics are Misleading

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from Read More …

How Not to Interpret EPC …Especially When Doing PPC

Posted on8 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, your affiliate role may end Read More …