Affiliate Marketing – CMO’s Least Mastered Area of Digital Marketing

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A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered Areas: 69%: digital marketing/online campaigns Read More …

Affiliate Marketing Training Coming to Washington, DC

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Ladies and Gentlemen, I am excited to announce that — after several successful affiliate marketing workshops on the West Coast as well as internationally — I am, finally, bringing these affiliate marketing training seminars to the East Coast too. Fifty-one days from today I am going to teach my first Advertiser’s Crash Course in Affiliate Marketing in the Read More …

Free Online Workshop on Improving Affiliate Performance

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If you are an affiliate, you know that in most cases my workshops, speeches, and presentations are geared at those who you work with — merchants (or advertisers). Every once in a while, there are, however, exceptions when I prepare/deliver affiliate-geared presentations too. My Lynda.com “Affiliate Marketing Fundamentals” video course was one, and so was Read More …

Affiliate Marketing Training – Management Workshop in San Francisco

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Interestingly enough, in late 2011 when blogging about “affiliate manager education in San Francisco in March” (implying the first Affiliate Management Days) Affiliate Summit’s Shawn Collins (coincidentally) antedated what is going to happen in early Spring of 2014. As you may have already heard, in March of 2014 (just like in 2012), the fifth Affiliate Read More …

Feedback on Prussakov’s 2013 Speaking Appearances in Europe

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On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht, Netherlands; keynoted Holland’s major affiliate Read More …