3 Es of Effective Affiliate Activation via Email Campaigns

Posted on4 CommentsCategoriesAffiliate Program Management

Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant Read More …

4 Things to Learn from Amazon.com Mother’s Day Affiliate Newsletter

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The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line: Mother’s Day Gift Ideas – Read More …

Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Posted on2 CommentsCategoriesAffiliate Program Management

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, an affiliate communication) problem. Newsletters Read More …

10 Clichés Affiliate Managers Should Avoid At All Costs

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. Someone said that you never Read More …

The 3 P’s of Effective Communication

Posted on3 CommentsCategoriesAffiliate Program Management

No matter what the communication piece (a 140-character-long tweet or a newsletter), or the context (affiliate-oriented, customer- or client-focused, etc), it will benefit from the following 3 Ps. In fact, I believe these 3 elements to be integral components of any effective communication. Let me illustrate each by looking at things in the context of Read More …

While Motivating Affiliates, Care for Little Guy Fostering Pride

Posted on1 CommentCategoriesAffiliate Program Management

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this group have been able to Read More …