Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

Posted onLeave a commentCategoriesAffiliate Program Management

As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two Read More …

Do Affiliates Prefer Network-Based or In-House Affiliate Programs?

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led me to think of affiliate Read More …