Run Affiliate Program In-House or on Affiliate Network?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network? Good question. There are indeed Read More …

Free Affiliate Tracking Software

Posted on4 CommentsCategoriesAffiliate Program Management, Affiliate Promos & Bonuses, General Discussion, Leadership, Online Marketing, Thoughts for Affiliates

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts Read More …

Affiliate Program Software – Options to Consider

Posted on11 CommentsCategoriesAffiliate Program Management

In my post on the affiliate program setup expenses to be aware of I have mentioned that not all affiliate programs are based on affiliate networks. Many are being run in house: on self- or remotely hosted (and sometimes even internally-developed) software. Amazon and eBay, for example, run their affiliate programs in house and on Read More …