Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction […]
Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn Read More »
Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable
15 Affiliate Marketing Lessons to Learn from Amazon & Walmart Read More »
It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting
Amazon to Affiliates: Don't Target Kids or Be Terminated Read More »
Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item
Why All Amazon Affiliates Must Consider Add-To-Cart Buttons Read More »
I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by
GeoRiot as Solution for International Affiliate Marketing. Interview Read More »
The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line:
4 Things to Learn from Amazon.com Mother's Day Affiliate Newsletter Read More »
Following the signing of California statute AB 155 (which I discussed a week ago here) Amazon has invited California-based affiliates — over 10,000 of which were terminated from Amazon’s Associates program in June 2011 — to re-enroll in their affiliate program. As Sarah Duxbury — who, apparently, was one of
Amazon Invites 10,000 California Affiliates to Re-Enroll Read More »
Having read the Internet Retailer’s comparison of the online storefronts of these two merchants (my bullet point summary of it may be found here), the only logical next step for me was to see how Walmart.com’s affiliate program compares to Amazon.com’s associates program. By looking at the information provided in
Walmart vs Amazon: Affiliate Program Comparison Read More »