Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was Read More …

15 Affiliate Marketing Lessons to Learn from Amazon & Walmart

Posted on2 CommentsCategoriesAffiliate Program Management

Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales. Read More …

Amazon to Affiliates: Don’t Target Kids or Be Terminated

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting “children under the age of Read More …

Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item into their online shopping cart. Read More …

GeoRiot as Solution for International Affiliate Marketing. Interview

Posted on2 CommentsCategoriesInterviews

I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by a Seattle-based company called GeoRiot. Read More …

4 Things to Learn from Amazon.com Mother’s Day Affiliate Newsletter

Posted onLeave a commentCategoriesAffiliate Program Management

The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line: Mother’s Day Gift Ideas – Read More …

Amazon Invites 10,000 California Affiliates to Re-Enroll

Posted on3 CommentsCategoriesAffiliate / Advertising Tax, Announcements

Following the signing of California statute AB 155 (which I discussed a week ago here) Amazon has invited California-based affiliates — over 10,000 of which were terminated from Amazon’s Associates program in June 2011 — to re-enroll in their affiliate program. As Sarah Duxbury — who, apparently, was one of the booted affiliates as well Read More …

Walmart vs Amazon: Affiliate Program Comparison

Posted on26 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Having read the Internet Retailer’s comparison of the online storefronts of these two merchants (my bullet point summary of it may be found here), the only logical next step for me was to see how Walmart.com’s affiliate program compares to Amazon.com’s associates program. By looking at the information provided in the respective sections of each Read More …