For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it […]
RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs Read More »
Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user
Shop Discover – Classic Example of Cashback Affiliate Read More »
Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn
Why eBay is Suspending Loyalty Affiliates Read More »
Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed
Primary Affiliate Promotional Methods in the USA Read More »
If you’re in affiliate marketing, you’re more than likely already aware of the fact that Tim Storm, the founding CEO of FatWallet has been named finalist for Entrepreneur of 2010 awards by Entrepreneur Magazine. That’s a huge achievement for an affiliate marketer, and congratulations are certainly in order. There is
Google Suggest & FatWallet Achievement Read More »
Microsoft, the company which has quite possibly lost more money online than any other company (see the below chart published by the Business Insider in April of this year), has announced that they are closing Bing Cashback. Microsoft’s online services division lost over $710 Million dollars in the first quarter
Microsoft Ceases Bing Cashback – Good News for Affiliates Read More »
As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20%
Bank of America is Now an Incentive Affiliate Read More »