How To Make an Affiliate Review Website Credible In Customers’ Eyes

Posted on3 CommentsCategoriesThoughts for Affiliates

~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers. Whether you are just starting Read More …

Search Engines and Online Reviews Represent Affiliate Opportunities

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you can actually figure out the Read More …

SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews

Posted on2 CommentsCategoriesAffiliate Tools, General Discussion, Thoughts for Affiliates

Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance with the FTC’s rules on Read More …

Brick and Mortar Businesses Must Monitor Online Space

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses: Some of these reviews have been left Read More …

Top Internet Marketing Strategies & Affiliate Marketing

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely sure why “Blogs” and “Consumer Read More …

Will All Affiliates Be Affected by New FTC’s Rules?

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides a second (or really third Read More …

Effectiveness (or Ineffectiveness?) of Blog Reviews

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are Read More …