<!~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers. […]
How To Make an Affiliate Review Website Credible In Customers' Eyes Read More »
Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you
Search Engines and Online Reviews Represent Affiliate Opportunities Read More »
Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance
SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews Read More »
When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses: Some of
Brick and Mortar Businesses Must Monitor Online Space Read More »
Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely
Top Internet Marketing Strategies & Affiliate Marketing Read More »
An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides
Will All Affiliates Be Affected by New FTC's Rules? Read More »
Fake is as old as the Eden tree. — Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact
Affiliates and Merchants, Stay Away from Fake Reviews Read More »
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to
Effectiveness (or Ineffectiveness?) of Blog Reviews Read More »
If you are an advertiser or an affiliate that markets to modern moms, the recently released “Digital Mom” Report is a must-read for you! The publication was put together by Razorfish and CafeMom, and it is chock-full of useful data on how moms utilize and engage with the channels that
Marketing to Moms in the Web 2.0 Age Read More »