The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing – let’s take gambling as a key example. When you take a closer look at the perception of gambling on the web (“alcohol” and “addicts” Read More …

How to Leverage Affiliate Relationships to Create Content

Posted on3 CommentsCategoriesGeneral Discussion

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”. This is just as true Read More …

Which Content Influences Purchasing Decisions? Lessons for Affiliates

Posted on3 CommentsCategoriesThoughts for Affiliates

A recent Nielsen study, commissioned by inPowered, sought to shed light on “the role of content in the consumer decision making process.” Over a period of two months, they conducted in-person controlled lab tests where 900 respondents participated in online surveys. To measure the impact of online content on the respondents the latter had to Read More …

11 Content Strategy Experts to Follow on Twitter

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number of experts in the field Read More …