Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Posted on4 CommentsCategoriesAffiliate Program Management

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd Crawford, for example, replied: @TrishaLyn Read More …

How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Posted on3 CommentsCategoriesAffiliate Program Management, Interviews

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about what I believe to be Read More …

Conversion Attribution in Affiliate Marketing is a Hot Topic

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that affiliate marketers, many of which Read More …