conversion attribution

Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Affiliate Program Management / By / 5 minutes of reading

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd …

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How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Affiliate Program Management, Interviews / By / 6 minutes of reading

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about …

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Multi-Click Attribution vs Last Click Wins Model

Affiliate Program Management / By / 2 minutes of reading

Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written …

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Conversion Attribution in Affiliate Marketing is a Hot Topic

Affiliate Program Management, General Discussion / By / 3 minutes of reading

Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that …

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Conversion Attribution and Affiliate Marketing

General Discussion, Online Marketing / By / 2 minutes of reading

On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or …

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