Importance of Online Coupons for Shoppers, Retailers, Affiliates

Posted on8 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools on which consumers depend while Read More …

What are Affiliate-Exclusive Coupon Codes?

Posted on2 CommentsCategoriesAffiliate Program Management

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails Read More …

Bright Future for Coupon Affiliates

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to Read More …

Affiliate Summit East 2009: Growth and Coupon to Register

Posted onLeave a commentCategoriesAnnouncements, General Discussion

Affiliate Summit is the largest affiliate marketing conference available. The next one is going to be held between 9 and 11 August 2009 in New York City. These conferences are great to attend, and while the ones on the West Coast generally attract more attendees, the East Coast ones have been growing rapidly, and I Read More …