Importance of Online Coupons for Shoppers, Retailers, Affiliates

Posted on8 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools on which consumers depend while Read More …

What are Affiliate-Exclusive Coupon Codes?

Posted on2 CommentsCategoriesAffiliate Program Management

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails Read More …

Bright Future for Coupon Affiliates

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to Read More …